When Runtastic evaluated the CPP of the LAL-LTV campaign against the average of all other target segments that ran during the same period, it saw that the CPP was a whopping - 61.63% cheaper! Since there was no significant overlap found, the test proceeded as planned.
So, before launching the LAL-LTV segment, the overlap between the segments were checked through Facebook, to avoid competing segments. Due to similarity of these segments, the LAL-PREM segment was taken as a benchmark to compare against the LAL-LTV targeting. The LAL-LTV (lookalikes of lifetime value users / value-based targeting) segment is in theory and by logic highly similar to the Runtastic LAL-PREM segment, which are lookalike of all users who are active or who have a Premium Membership (with or without a renewal). Runtastic tracks all of its subscription revenue events with Adjust so it was able to segment the users based on the purchase type. With Audience Builder, Runtastic was able to easily pull the complex user data needed, without having to request information from other teams. Unfortunately, it required the work of different internal stakeholders to create an audience with user level LTV. Get back in shape with this app, no matter where you are, and share your progress and motivation with your friends and family.Runtastic was eager to test out Facebook’s new value-based lookalikes feature. The app also includes a health and nutrition guide with tips on how to lead a healthy lifestyle.Īpart from all that, the app has hundreds of high-definition videos showing the correct posture for each exercise, so you avoid any possible physical injuries. This gives you enough motivation to keep up with your exercises every day. One of the main advantages of Runtastic Results Training App is that the community of more than a million users shares the same goal: to finally get in shape. Just enter your weight and the app will adjust everything to match your body type. You can plan your workout yourself first, and let Runtastic Results Training App make the necessary adjustments for you to achieve optimal results.
The app promises you results in 12 weeks, as long as you follow the exercises. If you've downloaded dozens of different apps that were supposed to help you do it, only to delete them right after, you'll appreciate how this app actually motivates you and helps you achieve the results you want in a simple and efficient way. Runtastic Results Training App is an app for all those who want to finally get back in shape.
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